August 15, 2011 in Our Work
Revamping Terra Mia’s brand was both challenging and extremely rewarding. The main idea was to create a style that made their high-end salad dressings look like gifts, making their bottles slick enough to bring to a dinner party and not look out of place next to the wine.
When we were first approached by Terra Mia, their products already had a growing clientele and a positive reputation for the home-made freshness of their dressings; but they where looking to move beyond the local Mexican market and upgrade their brand. In short, Terra Mia knew they had a high-quality product and they were now looking to gain recognition as having one of the finer products on the global market.
They also knew their bare-bones branding wouldn’t cut it, and the resulting shift to colourful labels and a classy black-and-white logo has given Terra Mia the strong branding they were looking for so their products stand out in the supermarket and look delectable on the dinner table.