August 15, 2011 in Our Work
Goldon Product Development First is a company that specializes in providing operations management services to companies in the aerospace industry. Our task was to overhaul the brand’s visual appeal. In conceiving and creating a new image, we were instructed to develop a corporate yet modern look that would work for all aspects of their online presence as well as their print materials.
To get to the bottom of what Goldon had in mind, we worked side by side to find the best approach for their particular niche in the marketplace. It was during these initial strategy meetings with senior management that we decided to change the company’s name from the bland and awkward acronym GPDF to Goldon Product Development First.
Once we had the right name in place, we shifted to the task of developing their logo, website, and print materials (brochures, business cards, etc.), as well as stationery materials for some of their clients.
One of the website’s important features is that it uses LinkedIn as a key component to display their team and introduce potential clients to their areas of expertise.
Finally, it was crucial for us to provide Goldon with a flexible website to enable them to add new banners to the site, post new job opportunities, and modify any information or photos.