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The Future of Retail?

August 22, 2011 in ChaiBlog

As a society, it’s no secret that scientific innovation is everywhere — including, potentially, in the retail sector. In this video, Cisco demonstrates their idea for the future of shopping using current technology.

The use of a user-specific video to help shoppers ‘try on’ new clothes has the potential to alter the retail shopping experience. Rather than literally trying clothes on, Cisco shows us that we could ‘try on’ different designs and then hand-pick the color we like without having to hunt through the aisles and carry a bundle of clothes into a dressing room.

Although this illustration of how Cisco may help alter the retail landscape, Cisco’s ad is just one illustration of how they can personalize the B2C relationship. It also makes any business ponder the question, ‘How close are we to our clients? And could our bottom line benefit from Cisco’s more personalized approach?’

Whopper Freak Out!

August 20, 2011 in ChaiBlog


Great strategy from Burger King, “Home of the Whopper”!

Burger King has taken live footage of an experiment in which the much-loved Whopper has been removed from the menu. It’s a hilarious strategy and fascinating to witness the reactions of stunned clients upon hearing the inexplicable news that the Whopper is no more.

If you’re a Whopper lover, what would you feel if you walked into your local Burger King only to be told, “Sorry, the Whopper has been discontinued”? Shock? Anger? Disbelief? Sorrow?

Of course, the Whopper is alive and well, but for the purposes of an ad campaign, it’s always a great strategy to show actual clients reacting to the possibility that your staple product is no longer available. Ads so often tell us about special deals, or work the family angle, but to see stunned clients react with genuine concern that they may get to eat another Whopper is genius.