The Future of Retail?
August 22, 2011 in ChaiBlog
As a society, it’s no secret that scientific innovation is everywhere — including, potentially, in the retail sector. In this video, Cisco demonstrates their idea for the future of shopping using current technology.
The use of a user-specific video to help shoppers ‘try on’ new clothes has the potential to alter the retail shopping experience. Rather than literally trying clothes on, Cisco shows us that we could ‘try on’ different designs and then hand-pick the color we like without having to hunt through the aisles and carry a bundle of clothes into a dressing room.
Although this illustration of how Cisco may help alter the retail landscape, Cisco’s ad is just one illustration of how they can personalize the B2C relationship. It also makes any business ponder the question, ‘How close are we to our clients? And could our bottom line benefit from Cisco’s more personalized approach?’














