October 7, 2011 in ChaiBlog
You will always be an inspiration, Steve! You have been a pioneering force in the digital communication revolution, and your passion to make things beautiful and user-friendly will have an everlasting legacy.
September 13, 2011 in ChaiBlog
In Honda’s “The Power of Dreams” commercial, the riveting performance of human voices used to simulate “what a Honda feels like” powerfully illustrates how driving a Honda is all about the experience. And they’re right!
In an era that has seen many car ads try to combat their negative environmental image by jumping on board the green bandwagon with scenic images of nature, green color schemes, and tired statements about environmental friendliness, Honda’s ad boils driving down to the relationship between the driver, the car, and the pavement. In other words, it’s about the experience of driving, and we all want a car that makes driving fun.
Whether you’re accelerating through a turn, listening to music, going over bumpy cobblestone, or trying to make it home safely during a blizzard, the simple message is that Honda will make the ride worthwhile. It’s also a message that will make most people feel like going for a drive.
August 25, 2011 in ChaiBlog
A small tribute to one of the greatest minds of our time.
With incredible strength and will, Steve Jobs transformed our world many times over, from the first Apple to the iPod, and from 3D Animation with Pixar to the iPad, which is rapidly changing how we consume and interact with all types of media.
August 23, 2011 in ChaiBlog
The players in this remarkable scene are members of Improv Everywhere, a group of urban pranksters who, on this occasion, orchestrate a shocking event of collective stillness at Grand Central Station in New York.
As is clear from the stunned reactions of those not in on the prank, nobody can figure out what’s happening. The mass stillness introduced into a scene of perpetual chaos catches everyone off guard. It is a beautiful example of cognitive dissonance, as hurried commuters suddenly find the time to stop, their confusion and curiosity disrupting the routine of moving through a heavily-trafficked urban setting.
August 22, 2011 in ChaiBlog
As a society, it’s no secret that scientific innovation is everywhere — including, potentially, in the retail sector. In this video, Cisco demonstrates their idea for the future of shopping using current technology.
The use of a user-specific video to help shoppers ‘try on’ new clothes has the potential to alter the retail shopping experience. Rather than literally trying clothes on, Cisco shows us that we could ‘try on’ different designs and then hand-pick the color we like without having to hunt through the aisles and carry a bundle of clothes into a dressing room.
Although this illustration of how Cisco may help alter the retail landscape, Cisco’s ad is just one illustration of how they can personalize the B2C relationship. It also makes any business ponder the question, ‘How close are we to our clients? And could our bottom line benefit from Cisco’s more personalized approach?’
August 15, 2011 in Our Work
Jump! is a brand new recruiting agency who wanted to have a fresh approach to the changing market. They where also looking for the right message.
“We want to let them know that Jump! will always find the right candidate for the right job opportunity.”
From this point of view, they are not head hunters, they are pathfinders!
“Jump! From a Job to a Career: We Will Take You There” is the concept we used to create the web design and branding strategy, and because Jump! follows through on the promise of this new message, and, it has opened up many new business opportunities for our client. Moreover, their brand is now recognized among their competitors as a strong new player in the career placement market, with word-of-mouth marketing working like a charm!
August 15, 2011 in Our Work
Concretos Reciclados is a pioneering Mexican company in the emerging field of recycling concrete and construction material. Their goal was to revamp an out-of-date website in order to respond to the international attention they were beginning to receive, especially in the U.S. and Latin American markets.
To address their very corporate needs in refurbishing their website, we developed a multilingual site with powerful administration capabilities that will enable them to update their photo galleries and site content with ease. In other words, we created a very flexible solution that allows for quick and easy site maintenance.