October 7, 2011 in ChaiBlog
You will always be an inspiration, Steve! You have been a pioneering force in the digital communication revolution, and your passion to make things beautiful and user-friendly will have an everlasting legacy.
September 13, 2011 in ChaiBlog
In Honda’s “The Power of Dreams” commercial, the riveting performance of human voices used to simulate “what a Honda feels like” powerfully illustrates how driving a Honda is all about the experience. And they’re right!
In an era that has seen many car ads try to combat their negative environmental image by jumping on board the green bandwagon with scenic images of nature, green color schemes, and tired statements about environmental friendliness, Honda’s ad boils driving down to the relationship between the driver, the car, and the pavement. In other words, it’s about the experience of driving, and we all want a car that makes driving fun.
Whether you’re accelerating through a turn, listening to music, going over bumpy cobblestone, or trying to make it home safely during a blizzard, the simple message is that Honda will make the ride worthwhile. It’s also a message that will make most people feel like going for a drive.
August 25, 2011 in ChaiBlog
A small tribute to one of the greatest minds of our time.
With incredible strength and will, Steve Jobs transformed our world many times over, from the first Apple to the iPod, and from 3D Animation with Pixar to the iPad, which is rapidly changing how we consume and interact with all types of media.
Godspeed Steve!
August 23, 2011 in ChaiBlog
The players in this remarkable scene are members of Improv Everywhere, a group of urban pranksters who, on this occasion, orchestrate a shocking event of collective stillness at Grand Central Station in New York.
As is clear from the stunned reactions of those not in on the prank, nobody can figure out what’s happening. The mass stillness introduced into a scene of perpetual chaos catches everyone off guard. It is a beautiful example of cognitive dissonance, as hurried commuters suddenly find the time to stop, their confusion and curiosity disrupting the routine of moving through a heavily-trafficked urban setting.
August 22, 2011 in ChaiBlog
As a society, it’s no secret that scientific innovation is everywhere — including, potentially, in the retail sector. In this video, Cisco demonstrates their idea for the future of shopping using current technology.
The use of a user-specific video to help shoppers ‘try on’ new clothes has the potential to alter the retail shopping experience. Rather than literally trying clothes on, Cisco shows us that we could ‘try on’ different designs and then hand-pick the color we like without having to hunt through the aisles and carry a bundle of clothes into a dressing room.
Although this illustration of how Cisco may help alter the retail landscape, Cisco’s ad is just one illustration of how they can personalize the B2C relationship. It also makes any business ponder the question, ‘How close are we to our clients? And could our bottom line benefit from Cisco’s more personalized approach?’
August 20, 2011 in ChaiBlog
Great strategy from Burger King, “Home of the Whopper”!
Burger King has taken live footage of an experiment in which the much-loved Whopper has been removed from the menu. It’s a hilarious strategy and fascinating to witness the reactions of stunned clients upon hearing the inexplicable news that the Whopper is no more.
If you’re a Whopper lover, what would you feel if you walked into your local Burger King only to be told, “Sorry, the Whopper has been discontinued”? Shock? Anger? Disbelief? Sorrow?
Of course, the Whopper is alive and well, but for the purposes of an ad campaign, it’s always a great strategy to show actual clients reacting to the possibility that your staple product is no longer available. Ads so often tell us about special deals, or work the family angle, but to see stunned clients react with genuine concern that they may get to eat another Whopper is genius.
August 20, 2011 in ChaiBlog
This animation has a special place in our heart! We made it at the Swinburne University of Technology in Melbourne, Australia.
August 15, 2011 in Our Work
As one of the most reputable and fashionable brands in both Canadian and international markets, Parasuco Jeans needed an improved online presence, including a more sophisticated integration of social networking tools to remain connected and in touch with their clients. Furthermore, they required a solution that would allow them to have a fully refreshed design at least four times; a new look for every season.
With these requirements, we created a unique site that enables the company to modify color schemes, backgrounds, photos, videos, and other features of the site’s content in accordance with their seasonal collection. We also added specific visual effects and functionality to the background images, videos, and photo galleries within different sections of the site to give them the corporate site they need and the cutting-edge look their customers like.
Finally, by working with them to understand their internal processes, we managed to develop an accurate solution that addressed Parasuco’s need to speed up the flow of information to their customers, while also establishing a clear game plan to improve customer interaction with Facebook and Twitter.
August 15, 2011 in Our Work
Revamping Terra Mia’s brand was both challenging and extremely rewarding. The main idea was to create a style that made their high-end salad dressings look like gifts, making their bottles slick enough to bring to a dinner party and not look out of place next to the wine.
When we were first approached by Terra Mia, their products already had a growing clientele and a positive reputation for the home-made freshness of their dressings; but they where looking to move beyond the local Mexican market and upgrade their brand. In short, Terra Mia knew they had a high-quality product and they were now looking to gain recognition as having one of the finer products on the global market.
They also knew their bare-bones branding wouldn’t cut it, and the resulting shift to colourful labels and a classy black-and-white logo has given Terra Mia the strong branding they were looking for so their products stand out in the supermarket and look delectable on the dinner table.
August 15, 2011 in Our Work
Goldon Product Development First is a company that specializes in providing operations management services to companies in the aerospace industry. Our task was to overhaul the brand’s visual appeal. In conceiving and creating a new image, we were instructed to develop a corporate yet modern look that would work for all aspects of their online presence as well as their print materials.
To get to the bottom of what Goldon had in mind, we worked side by side to find the best approach for their particular niche in the marketplace. It was during these initial strategy meetings with senior management that we decided to change the company’s name from the bland and awkward acronym GPDF to Goldon Product Development First.
Once we had the right name in place, we shifted to the task of developing their logo, website, and print materials (brochures, business cards, etc.), as well as stationery materials for some of their clients.
One of the website’s important features is that it uses LinkedIn as a key component to display their team and introduce potential clients to their areas of expertise.
Finally, it was crucial for us to provide Goldon with a flexible website to enable them to add new banners to the site, post new job opportunities, and modify any information or photos.
August 15, 2011 in Our Work
Jump! is a brand new recruiting agency who wanted to have a fresh approach to the changing market. They where also looking for the right message.
“We want to let them know that Jump! will always find the right candidate for the right job opportunity.”
From this point of view, they are not head hunters, they are pathfinders!
“Jump! From a Job to a Career: We Will Take You There” is the concept we used to create the web design and branding strategy, and because Jump! follows through on the promise of this new message, and, it has opened up many new business opportunities for our client. Moreover, their brand is now recognized among their competitors as a strong new player in the career placement market, with word-of-mouth marketing working like a charm!
August 15, 2011 in Our Work
Concretos Reciclados is a pioneering Mexican company in the emerging field of recycling concrete and construction material. Their goal was to revamp an out-of-date website in order to respond to the international attention they were beginning to receive, especially in the U.S. and Latin American markets.
To address their very corporate needs in refurbishing their website, we developed a multilingual site with powerful administration capabilities that will enable them to update their photo galleries and site content with ease. In other words, we created a very flexible solution that allows for quick and easy site maintenance.
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Je vous souhaite à tous un excelent année 2013! I wish you all a very happy 2013!
Les deseo a todos un feliz año 2013!!!
Je vous souhaite à tous un excelent année 2013! I wish you all a very happy 2013!
Les deseo a todos un feliz año 2013!!!
